Journal 1

The three logos of Abercrombie & Fitch, Hollister, and American Eagle Outfitters all convey a sense of casual, comfortable, and simple style. All three share an animal like logo. Hollister’s logo is a seagul and the image it is trying to give off is a surf/rock kind of look. When you see Hollister’s photography, commercial, and ad’s it makes you think of summer, and also makes you look forward to it. On the other hand Abercrombie & Fitch give off a very casual, and elegant look. It’s logo is a symbol of a moose. Their photography are usually in black and white, and the models are all in very good shape, and because of that they tend to wear less clothes. American Eagle Outfitters logo is an eagle of course and it’s clothing also give off a casual look, but also a very comfortable look at the same time. All three are made with great quality in fabrics and style.

These three logos of clothing brands, who seek the ages between 16-22 try and convince it’s consumer’s that if they buy their clothes, then they could look like the models of the brands they choose. They may also make you feel and think that if you wear their clothes you will look classy, and also feel a little more confident in the way you look and promote yourself.

All three clothing brands each sell different varieties of products. For example, each sell perfume, skin care, chapsticks, and bathing suiets. American Eagle Outfitters on the other hand sell under garments, and also pajamas, and socks… which are different from the other two brands of clothing. This line of clothing is called Aerie. So if you ever want to look for a clothing brand that has a touch of elegance, style and class, but also sell personal items, then these three brands are deffinently the place to look.